Feel Good Innovations is the centroid of three vertices, Societal Impact - Huge Market potential - Innovation, in the space of Indian Consumer transportation segment. The founders are 3 college friends who decided to build products that would improve the standard of transportation in India step by step. The first problem we decided to solve was to reduce back pain and butt numbness while riding on bad road conditions. We could see a solution by integrating air based suspension with an adjustable back rest. Thus began the journey of Feel Good Innovations in 2014.
Incubated in National Institute of Design, Ahmedabad. The company’s vision is to bring a range of auto accessories that improves the standard of consumer transportation.